In today's financial environment, what will be the current future of sponsorship in golf? GM announced the cancellation of the last year of Tiger Wood's 10-year Buick sponsorship and they are looking at Freddie Couple's 16-year Cadillac sponsorship.  Companies across the United States and World will be critically evaluating the Value of Sponsorship of golf events.  ESM takes a critical evaluation of golf sponsorship in our article The Value of Sponsorship.

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